Georgia’s international tourism revenue up 102% between January-March

Georgia’s revenue from tourism exceeded $795 million in the first quarter of 2023, marking a 102 percent increase year-on-year and a 37.5 percent increase compared to the same period of pre-pandemic 2019, the Georgian National Tourism Administration said on Friday. 

Georgian Deputy Economy Minister Mariam Kvrivishvili said visitors from European and Gulf countries had made a “special contribution” to the increase in income from tourism.

Figures showed the revenue increased by 64.7 percent from visitors travelling from European Union countries, by 136.1 percent for those visiting from Turkey, and by 73.2 percent for travellers from Israel.

Marketing campaigns carried out by the Government of Georgia on international markets have quite a successful effect on the development of the tourism industry of our country and the growth of incomes”, Kvrivishvili also said.

In comments on the statistics, Maia Omiadze, the Head of the GNTA, said revenue from international tourism had risen to “record levels” in over the three months.

The National Tourism Administration is constantly implementing marketing campaigns in strategic markets, which brings a lot of tourists to our country, which, in turn, is reflected in the increase of the revenue”, Omiadze said.

In other figures, the number of arrivals of international travellers in Georgia equalled 1,208,462 in the first quarter of 2023, marking a 109.6 percent increase year-on-year.

In the reporting period, 845,332 tourist-type visits were made in Georgia, which is 83.8 percent more compared to the same quarter of 2022.