Georgia to launch new electronic commerce platform

Georgia is strengthening its e-commerce industry in order to stimulate what is quickly becoming one of the world’s most important tools of modern trade.

A new electronic commerce platform will soon be launched in Georgia that will allow the local population, including small and medium businesses, to order or sell products and services in Georgia as well as abroad, the delivery of which will be carried out by the Georgian Post.

Georgia’s Economy Minister Dimitry Kumsishvili announced that the new electronic commerce platform of the Georgian Post will be launched in May 2018.

There are many successful examples of how different companies of e-commerce have changed consumers’ habits and behaviours of purchasing. Today companies such as ebay.com, amazon.com, Alibaba and others have become world giants…On the one hand, e-commerce makes it easier for businesses to sell products on a global scale and on the other hand, it provides customers a wide range of competitive options”, Kumsishvili said.

The minister highlighted that e-commerce development is possible only with the proper operation and functioning of postal services.

In this regard, the launch and further development of the platform introduced by the Georgian Post is of utmost importance” he stated.

Furthermore, a new law on e-commerce will come into play in Georgia starting from this year, which will ensure that industry regulations in compliance with European standards.

Kumsishvili stated that the new law will strengthen the protection of consumer rights and the personal data of internet users who use e-commerce services.

Presentation of Georgian Post's new product Maleo was held yesterday. Photo from Georgia's Ministry of Economy. 

Meanwhile, the Georgian Post has already introduced a new product – Maleo - a new service that allows people living in the regions of Georgia to receive parcels from abroad at the offices of the Georgian Post for the same price as the population of large cities.

Before the service was only available for people living in Georgia’s capital city of Tbilisi, while now people living in remote parts of the country will not have to come to Tbilisi to receive a parcel and can instead have it delivered to his/her home in the same amount of time.

To note, Georgian Post is listed in the top ten of PostEurop member countries for its International Registered Written Correspondence Indicators.