"Mesmerizing, calming, delicious and very precious; pure, daring, loud, healing, enchanting and proud.”
These words are used to describe Georgia in a new tourism campaign inviting and enticing visitors to the South Caucasian nation this summer.
Yes this is it. This is life. And we wait for you to live it. This summer, in Georgia.”
Watch the video bellow.
The 44-second video shows Georgia and some of its breathtaking sights, which visitors can experience if they visit this summer.
Initiated by Georgian National Tourism Administration and created by local advertising agency JWT Metro, the clip shows a whole range of Georgia’s sights and landscapes, but it also depicts locals who are proud of their traditions and centuries-old land.
The clip portrays a mixture of Georgia’s lowland and highland areas, unique and world famous cuisine and its ancient folklore.
The country is proud of its roots but looks towards the future by showing its historic castles, churches and towers dating thousands of years in contrast to the new, modern infrastructure and architecture in capital Tbilisi and coastal Batumi.