Georgians spend $75m on domestic tourism in Q3 2016

The view of the Zeta camping in Georgia's Stapantsminda region. Photo by N.Alavidze/, 14 Dec 2016 - 13:08, Tbilisi,Georgia

More domestic travellers are seeking out ways to explore the beauty of their home country, shows latest data from the National Statistics Office of Georgia (Geostat).

About 1.23 million locals aged 15 and older ventured away from their homes and visited another region in Georgia in the third quarter (Q3) of 2016. 

Collectively these travellers spent almost 200 million GEL (about $75 million/€70 million*) while travelling in Georgia.

People aged 31-50 were the most avid domestic travellers (366,500 people), while the least people willing to travel were the elderly (60,500 people).

In terms of gender, more women (568,300) travelled around Georgia than men (416,300) in Q3 of 2016.

Where do domestic travellers go in Georgia?

Tbilisi was the most visited area, while the Imreti region in the country’s west was the second most popular place to visit.

Here are the top five most visited areas:

  1. Tbilisi - 261,500 domestic travellers
  2. Imereti - 249,500 domestic travellers
  3. Adjara - 161,900 domestic travellers
  4. Samegrelo-Zemo Svaneti – 103,400 domestic travellers
  5. Kakheti - 88,400 domestic travellers

Why do Georgians travel around their home country?

Most people travelled to another region in Georgia to visit friends or relatives, while the next most common reason for internal travel was shopping.

The top reasons for internal travel included:

  • Visiting friends/relatives - 600,100 travellers
  • Shopping - 144,500 travellers
  • Holiday, Leisure, Recreation - 228,100 travellers
  • Health and Medical Care - 109,100 travellers
  • Visiting another house (cottage, etc.) - 81,600 travellers
  • Business or Professional - 45,600 travellers
  • Religion/Pilgrimage - 15,300 travellers
  • Education or trainings - 4,400 travellers
  • Other - 9,500 travellers

How much do people spend while on holiday?

Georgians spent the largest proportion of money on foods and drinks, said Geostat.

On average, the total amount spent in Q3, 2016 per category was:

  • Foods and drinks – 76.9m GEL
  • Shopping – 46.4 million GEL
  • Transport – 29.4m GEL
  • Accommodation – 17.2 m GEL
  • Holiday, leisure, recreation, cultural and sporting activities – 5.7m GEL
  • Other expenditure - 23.3m GEL

Are locals happy to travel internally?

The monthly average number of visits made by visitors of age 15 and older by satisfaction level is the following:

  • Very Dissatisfied - 5,000
  • Dissatisfied - 21,800
  • Neither satisfied nor dissatisfied - 178,900
  • Satisfied - 606,100
  • Very satisfied - 420,000

Furthermore, 6,400 travellers did not know or found it hard to answer whether they were satisfied of dissatisfied with their travel in Georgia, said Geostat.

*Currencies are equivalent with the latest National Bank of Georgia exchange rate.