For the first time Georgia has succeeded at the world’s biggest advertisement festival in France.
Pioneering Georgian advertising company Leavingstone has been recognized at the Cannes Lions International Festival of Creativity, the most notable event in the creative communications industry.
Yesterday, alongside thousands of ads from companies all over the world the Georgian company presented its advertisement Statue Just for Loving Beer which promoted Georgian beer company Natakhtari and mostly its new product 34 beer. This ad was awarded for its creativity and innovation.
The event, held in Cannes, began more than 60 years ago to showcase and award the best in advertising.
The Cannes Lions International Festival of Creativity is the largest gathering of international advertising professionals, designers, digital innovators and marketers. Every year in June around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another.
The 34 beer advertising campaign was praised for its unique and mysterious approach. Over several weeks consumers received letters hinting about the release of the new product. People took to social media to actively discuss what the new product could be.
After the product was revealed, creators of the campaign honoured their loyal customers and put up a statue right in the middle of Georgia’s capital city.
Additionally, the ad won two gold awards at the Goldenhammer festival in the categories of Promo and Activation and Campaigns.