Georgia wins first award at Cannes Lions Festival
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For the first time Georgia has succeeded at the world’s biggest advertisement festival in France.
Pioneering Georgian advertising company Leavingstone has been recognized at the Cannes Lions International Festival of Creativity, the most notable event in the creative communications industry.
Yesterday, alongside thousands of ads from companies all over the world the Georgian company presented its advertisement Statue Just for Loving Beer which promoted Georgian beer company Natakhtari and mostly its new product 34 beer. This ad was awarded for its creativity and innovation.
The event, held in Cannes, began more than 60 years ago to showcase and award the best in advertising.
The Cannes Lions International Festival of Creativity is the largest gathering of international advertising professionals, designers, digital innovators and marketers. Every year in June around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another.
The 34 beer advertising campaign was praised for its unique and mysterious approach. Over several weeks consumers received letters hinting about the release of the new product. People took to social media to actively discuss what the new product could be.
After the product was revealed, creators of the campaign honoured their loyal customers and put up a statue right in the middle of Georgia’s capital city.
Additionally, the ad won two gold awards at the Goldenhammer festival in the categories of Promo and Activation and Campaigns.
Georgia has revealed a team of two people who will represent the country at the next international Cannes Lions festival in June.
A group of Georgian communication companies have been offered the exclusive rights to organise and host the design section of the Cannes Young Lions Competitions – an internationally recognised "Festival of Creativity” that is one of the most prestigious events in the communication and marketing industry.
Georgia has won the Young Creatives Competition at the 2015 Eurobest Festival of Creativity, Europe’s most prestigious advertising festival.
Georgia's capital Tbilisi will soon host a selective competition within the internationally recognised Festival of Creativity, giving the next generation of industry superstars the chance to showcase their talents and test their skills.
Eight Georgian "young lions” are ready to compete at the world’s biggest advertisement festival in France.
A Tbilisi-based digital creative agency is one of the big winners at the world’s leading international festival of creative media for its creative approach mixing virtual reality (VR) and entertainment in a new TV advertisement.
Cannes Lions recognises Georgia for domestic competition
Cannes advertising festival praises Georgia for well-organised selective competition held in capital Tbilisi this spring which selected the local superstars to fight at Cannes Young Lions Competitions in France.
Georgian student Bitchiko Varshanidze has claimed the 2019 Clio Award in Student Print, a major international award in advertising, along with fellow creatives of his team of the Miami Ad School Berlin.