First ever Irish-Georgian co-production to kick off in March

A new fiction feature film by leading international documentary maker Rudolph Herzog will be shot in Georgia this March.

How to Sell a War is a satire about war, politics, power, idealism and ‘fake news’.

The story develops in London where a global charity concert, a Piece of Peace, is due to take place led by a vein and arrogant Irish rock star, Harry Hope, and his overly confident PR consultant, Kate.

British Academy of Film and Television Arts (BAFTA) winning Katherine Parkinson is in the leading role of Kate.

When Russian warmonger, Boris the Butcher, decides to call a cease-fire four days before the big event, Kate knows that she absolutely has to make this event happen or her career will be over. She embarks on a mission to Georgia to create a fake news story letting the world know that the war is back on.

This is our sixth collaboration with 20 Steps in Georgia and is the sixth project that has been produced through our Dublin-based outfit since setting it up two years ago and we are delighted with the results. Talent driven world cinema at its best”, Film and Music Entertainment CEO European Film Academy Deputy Chairman Mike Downey said.

How To Sell a War has been picked up for worldwide sales by UK sales outfit Bankside Films, and the production stars BAFTA winning Katherine Parkinson (The IT Crowd, The Boat That Rocked) in the leading role of Kate and co-stars up-and-coming Lily Newmark as naïve intern/niece Peggy whose five star performance in Pin Cushion scored her a BIFA nomination this year.

Filmed on location in Georgia and Dublin, the shooting of the Irish-Georgian co-production will begin on March 16 in Georgia.

Read more about the film here.