The Georgian Retailers Association and the USAID Agriculture Programme have teamed up to support the sale of Georgian produce, announces the Georgian Retailers Association.
In about a month 25 stores in the capital city of Tbilisi will feature Georgian produce at special stands.
In addition, farmers will also be able to sell their produce online via the Extra.ge and Myshop.ge platforms.
At this stage 15 farmers are involved in the project, however the project is open for new farmers if they meet several criteria: they must offer non-perishable produce, must be a participant of any USAID programme and must comply with labeling norms.
Alcoholic beverages will not be placed at the stands.
Farmers who do not meet these criteria are able to sell their produce online only.
The goal of the project is to increase the awareness of Georgian produce among the local consumers.