Opposition party European Georgia sues advertising company Alma for not putting up banners

Based on Alma’s legislative proposal, the electoral code or other legislative acts should be amended in order to restrict or prohibit the placement of hate speech banners in self-governing cities and municipalities. Photo: Nino Alavidze/Agenda.ge.

Agenda.ge, 18 Oct 2021 - 16:23, Tbilisi,Georgia

The European Georgia opposition party sues advertising company Alma for violation of the terms of their contract and refusal to put up the party’s banners. 

European Georgia wanted to display banners in which the billionaire and founder of the ruling Georgian Dream (GD) party, Bidzina Ivanishvili, is depicted as a pig. The billboard calls on Georgian citizens ‘not to become an animal farm’, a reference to the George Orwell novel Animal Farm.

Party leader Giorgi Noniashvili says the company did not display European Georgia’s ‘satirical billboards’ in order ‘not to offend Ivanishvili.’

Alma announced that it will ‘not put up hate speech banners’ and addressed the Georgian parliament with an initiative to ban hateful advertisements on October 3. 

Anti-opposition billboards appeared in Tbilisi on September 17 ahead of the October 2 municipal elections, which depicted opposition political leaders and managers of opposition-minded TV channels as ‘bloody’, and despite several complaints filed in the Central Election Commission (CEC) over the billboards, the CEC found no legal basis for drawing up a violation report on the placement of anti-opposition banners. The ‘bloody’ billboards read: ‘No to Natsis (referring to the largest opposition United National Movement (UNM) party), No to evil, No to betrayal.’ Photo: Netgazeti.

This is a very sad story, which clearly shows how selective the attitude of both the government and the businesses that are closely connected with the government is,” Noniashvili said. 

The ‘bloody’ banners were removed from all locations in Georgia after the municipal elections on October 2 took place.

European Georgia pledged several days ago to ‘create inconvenience, both legally and otherwise’ if the company does not comply with the terms of the agreement. 

Alma stated that such a decision might lead to ‘legal proceedings against the company,’ and underscored that their ‘decision is final in relation to any subject.’ 

The Georgian parliament’s committee on legal affairs supported an appeal of the advertising company to ban hateful advertisements on October 8. 

Based on Alma’s legislative proposal, the electoral code or other legislative acts should be amended in order to restrict or prohibit the placement of hate speech banners in self-governing cities and municipalities.