World-class crisis communications expert trains Georgian PR managers for media spotlight

PR managers of all major Georgian state agencies are set to attend a two-day training to make sure they are well prepared for media spotlight in case of a crisis.

Nigel Kay, a media professional who spent more than 30 years as a BBC journalist and specialises in crisis communications and presentation coaching, is currently in Georgia and will lead the training scheduled for May 3-4 in the picturesque town of Borjomi in central Georgia.

Kay believes that in a crisis, "what you say and how you say it can make or break your reputation”, so he will train Georgian PR specialists to succeed in the toughest media environments.

A focus will be made on developing and implementing an efficient communication strategy during a crises such as a natural disaster or any other emergency situation.

Since 2006 Kay has been advising governments, local authorities and businesses worldwide on communications strategy and media relations. He’s an associate lecturer at the Emergency Planning College in the United Kingdom, where he writes and presents crisis communications training courses.

Apart from Kay’s expertise, training participants will also get to know how Georgia’s new Situation Room works and what are some of the country’s ways to better ensure state security, offer quicker and more efficient reaction to state emergencies and provide greater protection for its citizens.

• More about Georgia’s Situation Room can be found here.

• More about Nigel Kay’s work and career can be found here.