Swedish fashion retailer H&M, famous for offering fashion-forward apparel at affordable prices, has officially opened its first store in the Georgian capital of Tbilisi today.
Georgian Co-Investment Fund’s (GCF) subsidiary Tbilisi Plaza LLC and H&M (Hennes & Mauritz AB) signed an agreement according to which H&M opened a store in Galleria Tbilisi mall.
H&M has opened its debut store in Tbilisi. Photo from H&M/Facebook
Galleria Tbilisi was one of Georgian Co-Investment Fund’s ongoing investment projects in hospitality and real estate sector, with a total investment size of $80 million USD.
H&M's store is located in Galleria Tbilisi mall. Photo from H&M/Facebook
H&M was the first retailer with which the agreement was reached. The H&M Group revealed expansion plans back in 2016.
Today there are six H&M unique fashion brands, more than 4,200 stores in 64 markets and e-commerce in 35 countries.