Tbilisi exhibition: Discover the sound and colour of Georgian wine (VIDEO)

Georgian wine: You can smell it, you can taste it and you can see it but now you can hear Georgian wine thanks to an innovative experiment that transform music into colour.

Local wine company Georgian Wines and Spirits (GWS) has paired 14 of its wine varieties with famous classical pieces, and used a special piano fitted with a paint contraption to show people how the wine tastes through colourful creations.

An exhibition starting in Georgia’s capital Tbilisi today presents the wine varieties and their colourful labels.

GWS is inviting the public to see and taste Vismino – the company’s new modern wine brand that bears the marks of more than an alcoholic beverage.

The exhibition, hosted by Rooms Hotel Tbilisi, will exhibit 14 Vismino branded wines and their colourful labels imprinted by paint from a special piano, to document the colour of music.

The special piano used to create the labels for the Vismino wine is part of the display at Rooms Hotel Tbilisi. Photo from Vismino/Facebook.

The piano was adapted so that every time a key was pressed, it activated a mechanism that sprayed paint over white sheets, thus creating unique pictures when different songs were played. The piano has been dubbed "the labelmaker” by GWS and will be on display today at Rooms Hotel Tbilisi.

To create the unique wine labels, a pianist sat down and played 14 different pieces by famed classical composers such as Franz Liszt, Claude Debussy and Johann Sebastian Bach, which resulted in the creation of a set of unique wine labels for the 14 different types of Vismino wines.

The paint sprays illustrated the tonality and dynamics of the music played by the pianist, therefore each piece of music created a different label.

The new wine brand also featured the direct influence of music in its taste, after winemakers "placed a set of loudspeakers playing classical music in the vineyards to influence the cultivation of grapes".

Examples of Vismino bottle label artwork. Photo from Vismino.

We wanted to connect wine tasting with music, but also made sure that music would be involved in the creation of new wine on every stage," the authors of the project said.

The creators' decision to name the wine product Vismino aimed to reflect the connection between the taste of wine and music, as the Georgian word "vismino" means "have to listen".

The Vismino wines were first presented to the public in Tbilisi on June 11 and promoted as "wine created using the harmony of sound".

The Vismino varieties of wine include well-known Georgian grape types Khvanchkara, Saperavi and Tsinandali, but their appearance and taste will now be influenced with music and artwork not just taste.

See how the Vismino wine labels were created using music and colour below: