Georgia to host Euro-Asian Ski Resorts Conference in 2017

Georgia is gearing up to host the third biannual Euro-Asian Ski Resorts Conference in 2017.

The popular event aimed to raise awareness of the variety of international ski resorts and encourage the development of European and Asian winter tourism markets.

More than 300 officials involved in summer and winter mountain areas are expected to attend the conference, which is being organised under the auspice of the World Tourism Organization (UNWTO). A special guest of the annual event will be UNWTO Secretary-General Taleb Rifai.

Event organisers said the 2017 conference would be particularly important in terms of sharing experiences of modern approaches, new trends in touristic infrastructure and announcing new touristic products for season extension.

The object of the conference was to develop a comprehensive overview of the current state of international ski tourism and find ways to expand this and ensure its steady and sustainable growth.

The Georgian side noted the 2017 event would be a good opportunity for Georgia to attract investors in mountains resort businesses.

Meanwhile, the second Euro-Asian Ski Resorts Conference will be held in South Korea on October 14-16 this year, where a Georgian delegation will make a presentation about the 2017 conference.

The first Euro-Asian Ski Resorts Conference was held in Kazakhstan in 2013.