As part of the marketing campaign with the Georgian national tourism administration, Bloomberg has published an article about Tbilisi describing the Georgian capital’s transformation in the 21st century as a "modern creative destination".
The article reviews the trend of the increasing number of international travellers heading to Georgia, as well as the dynamics of post-pandemic tourism recovery in the country.
Tourist numbers in Georgia leapt by 66 percent between 2013 and 2018, and the annual number of international travellers reached 9.3 million pre-pandemic; Georgia’s population is a mere 3.7 million. The trend looks set to continue, with Georgia welcoming four million visitors in the first nine months of 2022 - a 199 percent increase on the same period in 2021", it notes.
The travel piece also highlights the city as one of the most interesting fashion destinations, while also mentioning Demna Gvasalia, creative director of Balenciaga who was born in the Russian-occupied Georgian region of Abkhazia.
"Tbilisi has become a fashionable destination in more ways than one, and in 2017, the influential Fashionista blog declared Georgia ‘the world’s most exciting fashion destination’”, the article notes.
“The excitement began with a designer wanting to subvert and disrupt the fashion business. Demna Gvasalia, born in the Georgian city of Sokhumi, started his Vetements collective in 2014, bridging the worlds of the street and the catwalk. The fashion industry evidently liked being subverted: He was named LVMH’s Young Fashion Designer of the Year in 2015, then became creative director of Balenciaga", the publication says.
Bloomberg also suggests its readers to travel to the Black Sea resort city of Batumi, recently named Europe’s fastest growing tourism destination at the World Travel Awards.
In addition to the article, Bloomberg has also released a new video featuring Georgian artists, designers and photographers talking about life in Tbilisi.
Read more here.