ebrd.com: Launching Women in Business in Georgia

In an article published on ebrd.com, an official from the European Bank for Reconstruction and Development (EBRD) sums up the EBRD’s Women in Business programme that is currently being implemented in Georgia.

Charlotte Ruhe, director of the EBRD Small Business Support, stressed the aim of the programme and expressed her expectation that this project would help increase the number of successful women in business in Georgia.

Meanwhile, Agenda.ge wrote about the EBRD’s new initiative to boost female entrepreneurship in Georgia in 2014.

Helping local banks adapt their products to better serve their women clients was one of the parts of the EBRD programme, Ruhe said.

"We help banks understand that enterprises run or owned by women represent a great business opportunity and are a commercial sector with huge potential. International experience shows that women have fewer non-performing loans, are more likely to access multiple products from one bank and in general show a high degree of loyalty,” Ruhe wrote.

She also said women entrepreneurs in Georgia faced many of the same challenges as women across the countries where the EBRD invested, most notably constraints in accessing the finance and the know-how they need to grow their businesses.

Read the full article here: www.ebrd.com.