Adjara region tourism showcased at Helsinki int’l fair

Tourism attractions of Georgia’s western, coastal Adjara region are being showcased at the ongoing Matka Travel Fair, an international exhibition hosted in Helsinki, Finland, the region’s Tourism Department said on Thursday. 

Visitors of the fair, which hosts over 60,000 people annually, will be introduced to tourist destinations, products, and services both within the region and across Georgia, the agency said, highlighting the engagement of the country’s National Tourism Administration in the event. 

The Fair is promoted as Northern Europe's largest travel trade event, and is running between January 19-21 this year. It is expected to draw nearly 900 exhibitors from around 70 countries.