Social campaign assisting vulnerable families kicks off in Tbilisi

A new social campaign "This Way it’s Easier” has officially kicked off in the Georgian capital of Tbilisi today.

Two families with multiple children received brand new washing machines and other domestic facilities to make their everyday work easier.

Apart from the domestic facilities the socially vulnerable families received hygienic staff, food and sweets within "This Way it’s Easier” campaign. Photo from WIC/Facebook

The social campaign launched by the Georgian Lottery Company (GLC) and Women’s Information Center (WIC) is aimed at improving lives of 12 families living in different regions of Georgia.

The campaign is a coincidence of the NGO’s objectives and social responsibility of a business company, in frames of which the families with different needs have been selected. Photo from WIC/Facebook

After the capital of Tbilisi, the campaign will now move to Dusheti Municipality in Mtskheta-Mtianeti region of Georgia and bring change to other three families in need. While the rest seven families are waiting for their turn in the region of Racha.