H&M opens debut store in Georgia

There are six H&M unique fashion brands, more than 4,200 stores in 64 markets and e-commerce in 35 countries. Photo from H&M/Facebook

Agenda.ge, 18 Nov 2017 - 22:01, Tbilisi,Georgia

Swedish fashion retailer H&M, famous for offering fashion-forward apparel at affordable prices, has officially opened its first store in the Georgian capital of Tbilisi today.

Georgian Co-Investment Fund’s (GCF) subsidiary Tbilisi Plaza LLC and H&M (Hennes & Mauritz AB) signed an agreement according to which H&M opened a store in Galleria Tbilisi mall.

H&M has opened its debut store in Tbilisi. Photo from H&M/Facebook

Galleria Tbilisi was one of Georgian Co-Investment Fund’s ongoing investment projects in hospitality and real estate sector, with a total investment size of $80 million USD.

H&M's store is located in Galleria Tbilisi mall. Photo from H&M/Facebook

H&M was the first retailer with which the agreement was reached. The H&M Group revealed expansion plans back in 2016.

Today there are six H&M unique fashion brands, more than 4,200 stores in 64 markets and e-commerce in 35 countries.