Georgian wine hits Chinese wine store shelves
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For the first time ever, Georgian wine will be sold at the stores of Cheers Wines in the Chinese capital of Beijing reaching a market of 22 million consumers.
From today on, locals or guests living in Beijing will be able to buy Georgian wine at the stores of Cheers Wines, announced the Georgian National Wine Agency.
Cheers Wines is a Chinese wine import company headquartered in Beijing with partner stores throughout China.
In order to promote Georgian wine Cheers Wines will hold wine tasting events in its 45 stores, where all people will be invited to sample Georgian wine for free.
In order to promote Georgian wine Cheers Wines will hold wine tasting events in its 45 stores, where all people will be invited to sample Georgian wine for free. Photo: Wines of Georgia.
Cheers Wines was founded in China in 2008 by the Masueger family, originally from Switzerland, who had been in the wine business since 1898.
China remains one of the largest importers of Georgian wine.
Between January and August 2017, over five million bottles of Georgian wine were exported to China, says the Georgian National Wine Agency. This is a 51 percent increase in comparison to the same time period in 2016.
With these numbers, China takes second place as the largest importer of Georgian wine.
A group of Chinese wine importers and journalists has visited Georgia for a week to learn about the country’s wine and introduce it to Chinese consumers.
Wine lovers in China got a taste of Georgian wine at several exhibitions this week.
Georgian Wine Company Gruzvinprom and Chinese company Jiangxi Silk Road Investment have signed 15-year Memorandum of Cooperation (MoC) to boost the Georgian products’ export in China.
Unique Georgian grape varieties will be planted in China’s province of Ningxia that will raise awareness about Georgian grape varieties in the country.
China is welcoming the opening of a new Georgian wine museum that will show the country’s 8,000-year-old history of winemaking, its culture and folklore to visitors.
A Georgian wine company Badagoni has won an important case to trademark its wine in China, strived to protect the name and quality of its wines from misuse and imitation in the country.
About 100,000 visitors in China were able to taste and enjoy Georgian wine at leading international trade fair for wines and spirits ProWine Shanghai in China's biggest city.
Thirteen Georgian wine companies have made quite the impression at the leading industry event for wine and spirits professionals in the Asia-Pacific, Vinexpo Hong Kong, which was held on May 29-31.
About 100,000 visitors in China are able to taste and enjoy Georgian wine at leading international trade fair for wines and spirits ProWine Shanghai in China's biggest city.