Georgia poised to rule the runway of Eastern Europe in 2017

4 Jan 2017

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By Salome Modebadze

Review by Journalist of,4 Jan 2017 Tbilisi,Georgia

Georgia will keep its leading position in Eastern Europe as a "fresh spotlight on emerging fashion industries” in 2017.

Thanks to a variety of cultural and political factors, the region’s reign is no passing trend,” world famous fashion magazine Vogue’s Liana Satenstein said in her article. 

She further noted that the Georgian label, Situationist, went as far as to show a Georgian flag on the runway.

Historically, countries that are in conflict with Russia, like Georgia and Ukraine, have translated their own national pride through clothing,” Satenstein wrote. 

The Georgian flag reimagined by the label Situationist for Spring 2017. Photo: Edward James /

Vetements may have been the catalyst for introducing the fashion world to Georgia, but the country also proved itself to have a standalone and noteworthy creative industry,” she said while listing ‘young labels’ such as George Keburia, Nicolas Grigorian and LTFR, as well as more established designers like Tamuna Ingorokva.

Pointing out the use of the Cyrillic font that Georgian designers use often in their collections, Satenstein said it is "a favorite fashion motif, a run for its money.”

Tee shirts with Georgian script by the label Bessarion. Photo: Courtesy of Bessarion / @b.e.s.s.a.r.i.o.n

The label Bessarion produced T - shirts with Georgian phrases, Matériel by Aleksandre Akhalkatsishvili made singular metal statement earrings in the ancient script, and underground label LTFR released a jumpsuit emblazoned with the Georgian word for cosmonaut,” the article reads. 

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