Ambiente 2015: creative ideas for life

3 Feb 2015

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By Natalia Amaglobeli

Editor-in-Chief of Agenda.ge

Agenda.ge,3 Feb 2015 Tbilisi,Georgia


If you search for the most clever, creative and innovative ideas for you living space, gifts and lifestyle, Ambiente 2015, the leading international trade fair for the consumer goods is the right place for you to be in February.

Ambiente 2015 opens its doors at February 13 for the five days at the Messe Frankfurt in Frankfurt am Main, Germany. It is not only the biggest trade fair; it is also the most important sourcing platform for the volume business outside China. Join Agenda.ge who will be there to find for you the inspiring trends of the year and best gift ideas of 2015.

What is Ambiente about?

Ambiente is the leading international trade fair for the products for the table, kitchen and housewares, gift and decorative articles, and interior design concepts and furnishing accessories. It is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide.

Ambiente 2014. Photo by Messe Frankfurt Exhibition GmbH/Thomas Fedra.

For five days at the beginning of the business year, 2014, more than 4,700 exhibitors showed their new products and innovations for the coming season to 144,000 trade visitors from over 160 countries.

In six exhibition halls, almost 1,600 selected companies experienced in the export business offer a wide range of products for the volume business. 

With the ‘Passage’ sourcing platform, Ambiente provides a market place where suitable contacts can be sought and orders placed directly with the manufacturers”, says Nicolette Naumann, Vice President Ambiente / Tendence.

The United States of America will be presented this year to trade visitors as the Partner Country of the world’s leading trade fair for consumer goods.

But Ambiente is not only for business.

Finding and awarding the young talents and the smartest products are also the important part of this big event.

Solutions 2015

The special exhibition Solutions presents 22 clever products at Ambiente 2015.

"With products from over 4,700 exhibitors, the spectrum to be seen at Ambiente is huge. The Solutions exhibition shows visitors and, therefore, the international retail trade, a selection of extraordinary product solutions with the potential to become sales hits with consumers, thanks to their clear and convincing functionality”, says Nicolette Naumann, Vice President Ambiente/Tendence.

From the numerous products submitted by Ambiente exhibitors, the curator of the section London based designer Sebastian Bergne has chosen, for example, the ‘Eco-Cake Box Total Solution’ , the smart cake box has perforation lines and embossing so it can be torn apart to create useful implements – plates, forks and spoon – thus making additional disposal utensils unnecessary for picnics.

Sebastian Bergne explains: "This year, we have redesigned the Solutions special show so it is more domestic and less like a works laboratory. The exhibition is set in a warm and natural environment with high-tech associations, much as our life at home will be in the future”.

See all Solutions 2014 products video here. 

Ambiente 2014. Photo by Messe Frankfurt Exhibition GmbH/Thomas Fedra.

Design Plus: award for the innovation

Design Plus is the prestigious award which praises the products for their excellent handling, sustainability and innovative technology.

Design Plus Award 2015 distinguishes 22 products and product ranges by 14 companies from eight countries.

Formal elegance, design quality, functionality and sustainability are the criteria used in deciding who is to receive the awards. This year, the accolades go to products whose functions are especially innovative. The international competition pays tribute to the creativity involved in rethinking everyday products and improving the way they function”, says Nicolette Naumann, Vice President Ambiente/Tendence.

For example, Amefa Stahlwaren GmbH is offering an innovative solution in the Table and Kitchen products segment for people with restricted hand motor control. The ‘Integrale’ cutlery set was developed with a great deal of sensitivity by the designer Isabel Heubl after she had studied a wide variety of symptoms and the overall problems involved in geriatrics. Their external aesthetic appeal and proven functionality meets all the conditions that enable people with motor control problems to take their meals independently and without any problems.

Ambiente 2014. Photo by Messe Frankfurt Exhibition GmbH/Thomas Fedra.

The ‘Form and Life Initiative’ has presented this internationally recognized award for 32 years. Its sponsors are Messe Frankfurt Exhibition GmbH, the German Design Council (Rat für Formgebung – Frankfurt) and the German Chamber of Industry and Commerce (Deutsche Industrie- und Handelskammertag – Berlin).

Ambiente Talents 2015

34 participants from 15 countries will present their ideas, designs and finished products to the trade-fair public. The selected university graduates, young designers and design studios have been given one of the much sought-after stands in the Talents area.

To enable good ideas to be transformed into successful products, Messe Frankfurt has been helping young designers along the road to a successful career with its Talents format ever since 2001.

Each of the promising Talents receives their own stand, including infrastructure, free of charge and can in this way present themselves to thousands of international visitors and make new contacts.

Ambiente 2014. Photo by Messe Frankfurt Exhibition GmbH/Thomas Fedra.

Nicolette Naumann, Vice President Ambiente/Tendence, is convinced by the concept behind the promotional programme: "With us, Talents is located directly in the design-oriented premium environment of the respective product segment. This will enable young designers to accept orders directly on the one hand, and to find producers for their designs on the other. From our follow-up survey, we know that it actually works for approximately one half of the Talents. This is a fantastic success rate.”

Join Agenda.ge at the Ambiente 2015, where we will be making new contacts and searching for the most interesting, innovative and clever ideas for our readers’ Living, Giving and Dining.

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